Full Service Conversion Enhancement Packages

• Increase sales from current traffic
• Reduce your cost per acquisition
• Increase qualified customers... guaranteed!

Your website is a leaky bucket. Every website is. Most of the traffic that pours in, simply pours right back out again (The average website loses 98 out of every 100 visitors, without a sale).

And while it’s tempting to think that more traffic is the answer, research shows that plugging the holes – maximising conversion rates from existing traffic – is the most cost-effective way to increase online revenue. The cost of doubling conversion rates is vastly lower than the cost of doubling traffic.

In other words, conversion enhancement gives you the best ‘bang for buck’. Not that there’s anything wrong with search engine optimisation (SEO) and Pay-Per-Click (PPC); we do traffic driven search engine marketing too – when traffic is the most appropriate answer. But there’s a very real – and simple – reason why website conversion enhancement is so much more effective for most websites.

FEATURE	GOLD	PLATINUM
Conversion Assessment System (CAS) A 1,100-point audit of your website's sales process, including a detailed diagnosis of how successfully your landing pages and website engage your customers and support them in their buying process.
Landing Page Optimisation Persuasive planning and copywriting, website design & development (if required) for your landing pages, and tracking implementation. Engineers highly relevant landing pages that match the intent of your visitors, ensuring they're engaged from the moment they arrive.
Multivariate Testing (MVT) We test all combinations of multiple site changes on your live website audience, to identify the real impact of each individual change to your landing page. (Alkemi is a certified Google Website Optimizer Authorized Consultant.)
Monthly Meeting/Teleconference Consultations A one hour long meeting with one of our expert consultants to keep you appraised of current tasks and ongoing site improvements
Persuasive Interface Design Our Persuasion Architecture® methodology ensures that your website caters to the needs and behaviours of your visitors (Uncovery, Wireframing, Storyboarding, Personas, Prototyping).
Monthly Web Analytics Analysis, Interpretation and Recommendations Our team will thoroughly investigate your current web analytics and advise what activities will best improve your site's performance
Customer Experience Analytics Installation and analysis of a variety of tools such as heat maps and usability testing to study and analyse customer/site interaction.	As Required
Shopping Cart Abandonment Reduction Visitors adding items to their cart but not finalising the sale? We make use of timely & relevant post abandonment follow-up to retain as many of these visitors as possible and retrieve those sales.	As Required
Behavioural Merchandising Dynamic product and content generation based on individual visitor histories and needs. Give the visitor what they are interested instead of making them look for it and see conversion rates sky-rocket.	As Required
Minimum guaranteed conversion increase after 6 months*	15%	20%
Minimum guaranteed conversion increase after 12 months*	25%	50%

Our Website Conversion Enhancement solutions are guaranteed. If we don’t deliver our promised conversion rates within the guarantee timeframe, we’ll work from that point on for FREE, until we do.